Key Strategies for attracting and engaging Millenials
In the next two years, half of the workforce will be made up of the millennial generation. With those born between 1981 and 1996 expected to represent 50 percent of the global workforce by 2020, it is becoming increasingly important to tailor recruitment processes to Millennials' needs. This generation has changed and influenced almost all aspects of the world-politics, media, communication, and business. This generation is continuously marching towards change while driving growth for organizations around the world. Millennials have entirely influenced the way businesses to innovate, market and engage with customers.
Although Millennials are the minority demographic in many western countries – and overall in Europe, due to the EU’s ageing population – the need for a recruitment strategy that caters to individuals born between 1981 and 1996 is becoming increasingly apparent. As well as offering new perspectives and fresh ideas, this demographic is young enough to be moulded with the right training and, as such, can add great value to any business.
Instead of risking the loss of even one top millennial candidate, why not take a moment to learn how you can effectively attract and engage them ? Here, we list 7 ways to recruiting and retaining Millennials.
1. Create online job listing :
Millenials use the Internet differently and reaching them out with your job ads may be best achieved if you activelhy engage mobile search opportunities and promote your employer brand on social media tools. Millennials have access to a lot of data, they want mission and impact from their work, and their values are different from Gen X.
2. Invest time and energy into the interview process
Millennial candidates prefer interviews to be more comprehensive than previous generations. As such, there are several key elements to include in your interview process to make it Millennial friendly.These can signify introducing candidates to the people they will be working with, showing them around the office and their workspace, and offering flexibility around the interview itself. During the recruitment process, one of the main complaints of Millenials is a failure to provide feedback on unsuccessful job interviews.
3. Meaningful work :
When it comes to evaluating a job offer, millennials are driven by more than money. They desire to hold a job that leaves them with a sense of accomplishment and value meaningful work and upward mobility more than earning high pay. Millennials who derive meaning from their work are more than three times as likely to stay with a company. And having a corporate social responsibility program isn’t enough. Millennials are looking for companies that weave purpose into core business model of the company.
4. Flexibility :
Millennials are also increasingly prioritising office culture, with many seeking out biophilic office designs that improve productivity, creativity and mental health. They want to work in the way that suits them best. Their extensive use of technology means that the line between work and home has become increasingly blurred. Millennials feel constrained by what they see as outdated traditional working practices. Consider moving away from a traditional open-plan office design, prioritise flexibility within the workspace and maximise sunlight in order to maintain a Millennial-friendly atmosphere.
5. Life/work balance :
Family, friends, and making a difference in their community are much bigger drivers for this generation. Previous generations treated this balance as setting firm boundaries between work and non-work activities. However; this generation takes a very different view, believing that work/life balance is not setting boundaries.
6. Innovation :
Millennials is a generation that believes in constant learning and development that is fast-paced. They believe in the betterment of humanity and helping the underprivileged. For millennials, it is essential that an organization respects their choices and resonates with their passion and enthusiasm. Millennials want to create, and they want to be recognized for their ideas. They are actively seeking companies that support their desire to innovate. Innovative and technologically advanced workplaces are much more attractive to Millenials s they simplify communication, data exchange and ease the ways of doing things overall.
7. Stay in touch :
Millennials are a collaborative generation. This technology-native generation tweets, links, shares, and blogs with each other and the world in general with ease. Is it any wonder they expect a work environment that offers access to the best tools for collaboration? Ensure that your company integrates technology to enable employees to collaborate efficiently.